Are you a chap who prefers to look after his own shoes? We applaud your diligence, sir, and we want to help. We have collated some toothsome creams, waxes, lotion, potions, brushes and whatnots to make you feel like a child in a sweetshop. We use these products on a daily basis so we know what works; if we don’t use it ourselves, we don’t sell it. Of course, if you need help picking out your shoe care arsenal, or are buying for the shoe geek in your life, just get in touch, tell us what sort of shoes we’re dealing with, and we’ll wade in with some suggestions.

After extensive testing, we have found what we believe to be the finest shoe care products in the world. There seems to be one factory on the planet that can make creams and waxes of this standard, and its ‘house’ brand at the top of its range is Saphir Medaille d’Or. These products are often rebadged by shoemakers at the higher end of the market, but there is also a lot of sub-standard stuff out there and believe us it absolutely does make a difference! The Jaunty Flaneur being primarily a shoe care service business, we know what works and what doesn’t. These are the products, which we use on a daily basis to deliver our market-leading results.

Once the shoe polishing kit is stocked with creams and waxes, it’s time to find the best methods of applying them and buffing them off. Different brushes have different specialities; for starters we would suggest a Selvyt cloth for application and buffing, a palot brush for every colour of wax you have for the welt area, and a large shoemaker brush for day to day buffing and dusting.

Suede is a terrifically resilient material if treated and maintained correctly. Once again, the chaps at Saphir and La Cordonnerie Anglaise have the finest range of product, from which we have selected the items we believe will help your suede last longer and look better.

The finishing touches that separate the shoe enthusiast from the mere mortal. We have collected together, and in some cases created, what we feel to be oddments to elevate one’s shoe collection and care routine to a new level; something beyond ‘maintenance’ and into ‘care’.